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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06941_Field_TCUM T506.txt
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1996-04-10
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16 lines
of fantasy. As such, he took an endless beating. The motorcars
of the 1920s look to our eyes like ingenious contraptions
hastily assembled in a tool shop. Their link with the buggy was
still strong and clear. Then came the balloon tires, the massive
interior, and the bulging fenders. Some people see the big car
as a sort of bloated middle age, following the gawky period of
the first love-affair between America and the car. But funny as
the Viennese analysts have been able to get about the car as
sex object, they have at last, in so doing, drawn attention to
the fact that, like the bees in the plant world, men have always
been the sex organs of the technological world. The car is no
more and no less a sex object than the wheel or the hammer.
What the motivation researchers have missed entirely is the
fact that the American sense of spatial form has changed
much since radio, and drastically since TV. It is misleading,
though harmless, to try to grasp this change as middle-age